blog-markammay-3-tips-social-network-marketing-2013Social Network Marketing In 2013 is an essential part of your online marketing and online presence. No, I’m not talking about your tweet about what kind of cereal you ate this morning. I’m talking about all your social accounts that make up everything about…. you.

It’s easy to say that social media is important and that you must have it. But what does that actually mean? What does that entail, and what is considered good social media marketing? In this article I want to dive into what makes up a good social media marketing strategy for 2013 and beyond. But first, let’s take a look back at the “before”…

Listen to this blog post:
TRUE STORY: A friend of mine who worked at a bank somewhere here in Silicon Valley told me that she remembers meeting a man a few years ago who was doing business with her company. She was wondering who he was and asked him what he did. He said he was involved in Twitter. My friend asked what Twitter was, and the man said it had to do with being able to share with everyone what you were doing in real time. My friend laughed and wondered why someone would want to do that. The man laughed back and said, “You’ll see”…

… and indeed we did see! This is a clear reminder that what you think is wacky or out-of-the-world right now, may change in the future, and it has everything to do with social media and how people love to be… social creatures.

That Was Then!

Remember MySpace? What about Friendster? Okay, let me just add that at least MySpace is back and looks decent enough! But remember the whole edit your MySpace with your own custom “html” stuff? And everyone’s MySpace would be cluttered with embedded YouTube videos, flashing lights and auto-playing music? Yes, yes, too soon… too soon…

Back then, social media was still at it’s infancy, and to some people getting more friends was their main driving force, because the more friends you had the more popular you were. Also, since social networks were still new, not many businesses adopted the idea of incorporating social networking platforms into their business model. “It was just a fad”, is what some people thought.

Social Networking Today

Now with 2013 here, it’s clearly evident that social media marketing is at it’s peak, actually it’s still climbing! You must be involved in social networks in order to survive (for the most part−only a few companies can get away with the lack of social networking).  If you own a product, for instance, and it’s better then all of your competitors, you will still fail if they are heavily involved in social media marketing because they are advancing over you. Think about it, even in grade school, you could be the brains of the class and get all A’s, but the kid who talked to everyone and built rapport with people would always be favored. It’s just that people like being social.

Here are a few tips for you, to make sure you’re doing what you need to do in order to stay on everyone’s radar for 2013:

  • Be Everywhere and Be Active:
    You need to be everywhere in order to reach out to the masses and increase the chances of you getting onto people’s radar. If you’re only on Twitter, you’re missing out on people on Facebook, and you’re also missing out on people searching on YouTube. But in addition to being on more social networking sites, you must be socially active! So my advice is to be everywhere, as long as you can keep up with all the social networks that you choose.Currently here’s the social networks I’m connected to: Facebook, Twitter, Google Plus, LinkedIn, YouTube, and the New MySpace.Since we’re talking about being everywhere, I wanted to point out that depending on what you’re brand is about, some social networking circles may not be of great use. For example, I’m not involved in Pinterest because I don’t see myself pinning things. But on one of my niche sites I do use Pinterest. It all depends on what you’re trying to accomplish.
  • Post Stimulating and Interesting Things:
    It’s not enough to post random things or only post about what you’re selling. You need to be engaging to your audience as much as possible. This means giving away free information, tips, tricks and advice – even if it means linking out to other sources other then just yourself! Why? Because you need to put your audience first and figure out their needs.There are many ways to engage your audience, and a few ways are by asking them a question, responding to their comments, and encouraging them to contribute to the conversation.Now, in general, you will want to post on your Facebook and Twitter at least 4 or more times in a week. Preferably everyday you should be doing something  of value on your Facebook page and tweeting often. If you’re doing YouTube videos and / or Podcasting, at least once a week is good. If you’re a blogger, I would shoot for posting once a day, or at least 4 or more days in a week. The thing is you want to continuously add content and value to your website and overall brand… by always updating your social networking sites.
  • Be Different and Stand Out:
    To get people’s attention, you need to stand out somehow from the crowd. You can do this by simply going all out and by trying to out-do everyone else when it comes to doing what you do best. But the main point I want to make is that you must try to innovate and do things differently at some point. Failure is a given, you must learn from your mistakes and improve.

Do you have some social networking tips? Comment below and let me know what types of things YOU do.