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These are in order from least to greatest, where mistake #1 is the most common mistake (and the most deadly mistake) people make!
BTW, Today is episode 20, the big TWO ZERO and I’m glad to have gotten this far in podcasting! I have to admit I’m reaching past the “honeymoon” phase as some might call it, where I’m getting more and more busy with life and having less time to do this podcast – but I’ve made a commitment and want to stick with it.
Mistake #5 – Not Posting Enough
Let’s face it, we all get excited and post a lot on our first week, or even the first month of our website. We write a few posts per week, and some of us even go as far as to write a couple posts per day! Bet then we get settled, traffic starts to level off, or we aren’t just getting the results we thought we’d get. This is when we get out of the “honeymoon” phase and things start to get real. We slack of, miss a couple days or even weeks posting, and we start to post only when we want to. This is a mistake a lot of us make, and one that we shouldn’t do too often!
Not Being Consistent
Now in relation to not posting enough is not posting consistently. If we say we’re posting once a week, our visitors expect a new post once a week! If we skip every other week, or just don’t post anything for a while (without letting our readers know), then we’re doing a dis-service to everyone, including yourself.
One of the reasons people stop coming to our website is because we don’t post enough, or we’re too erratic in our blog posts. If we started off posting every single day, but then slowed down to just a couple blog pots per month, then our visitors have nothing to look forward too because we’re too unpredictable.
Be a Person Who Keeps their word
I personally struggle with this mistake, but I’m getting better. Back in the day when I was still in college studying web development and design, I used to put up blogs but fail to write consistent posts. I’d write a few here and there, and then drop off the face of the earth for a few weeks or months! No wonder I barely got any visitors!
Make sure you post often, and consistently to keep your visitors engaged and expecting something every week.
Mistake #4 – Not Responding to Comments
It’s easy to ignore comments on your blog or website, especially if we’re busy or we just have too many people commenting! But studies show that there’s better visitor engagement when the author or website replies to their comments. If you were to comment on someone’s blog but they never replied, then what’s the use? You want them to respond, or at least acknowledge that you exist, right?
Make sure you respond to every comment, or at least try to so that your readers have a reason to come back. Plus, the more you reply to comments, the higher the chance someone might want to comment because it looks like there’s a conversation going on that’s worthy.
Mistake #3 – Lack of Promotion
Most of us are great at content creation, development and designing our own website, but a lot of us forget to market ourselves and promote our websites! Yes, it’s true, and like most of us…. we aren’t marketers! But this is exactly the reason to spend time promoting and marketing.
Marketing your website is equally, if not more important than the content itself. True, without content you can’t market anything, but without marketing then your content will never be seen! Make sure to spend enough time promoting yourself and brand.
There’s many ways to promote your website and to find out more you can visit my blog post on the Top 10 Ways to Promote Your Website and Business:
- Word of Mouth
- Social Media – Facebook, Google Plus
- Video Marketing – YouTube
- Photo Marketing – Instagram, FLcikr
- Audio Marketing – Podcasts
- Forum and Guest Posting
- Email Marketing – Aweber
- Paid Advertisements
- Good ol’ SEO
Mistake #2 – No Analytics
If I go to a website, one of the first things I look for is if they have some type of Analyitics they’re using to keep track of. Seriously, without tracking how you’re doing, how ill you know how you’re doing?
It’s easy to get tracking installed, and one of the easiest ways is to use “Clicky” Analytics, which is a plugin for WordPress. I don’t use this myself, because I have installed Google Analytics.
In any case, you must have analytics in order to make educated decisions on what to do with your website. With analytics you’ll be able to see who visited your website, when they visited, and what they visited. Best of all it’s all in a timeline manner so you can look at the past or present, to better decide what to do in order to predict the future.
True Analytics Story
I once had a client who I helped put up a website, and since at the time I was new to the web development world I forgot to mention I installed Google Analytics for them. It was a reflex for me to add Analytics. Anyways, a few years later he asked if I could install analytics for him so he could see who was visiting his website. Low and behold he had thousands of visits per day, from all over the world! I felt so embarrassed at the time for not telling him about the analytics in the first place, but he was just happy I did!
Mistake #1 – Quitting too Soon
One of the biggest mistakes you can make when starting a website (especially a blog), is quit too soon! Right before you get the ball rolling and you start to see results, you quit! This is the number 1 mistake you could make because often times it just takes a little more of a push and a few more quality posts for you to start getting results you want. They say that the average blog won’t get any comments or interaction for the first 3 months, and at a minimum you won’t get any real traffic for the first 6 months. If you’re good, you may get results quicker, but normally it takes a lot of time, energy and skill to get results.
What do I mean by results? I know a lot of people wanting to make money online fast, and it’s just not a realistic goal especially when we’re talking about a blog. The way people make money online is through different ways, but the one thing they have in common is they have the kind of traffic needed to see results. I’m not talking about a couple hundred unique visitors a day, I’m talking thousands of quality visitors who end up buying a certain product or service you help promote through affiliate marketing, or just by clicking around your site and racking up the Google AdSense check. It’s all about the traffic and it’s quality.
Quitting too soon can be the biggest mistake for your website, so I urge you to stick through it at least for a year. The one year mark should really tell you whether or not your site is valuable to continue, or if you should quit.
The Person Who Never Knows When to Quit
Now not knowing when to quit can be a problem too, especially if you’re one of those people who like to throw all your eggs in that one basket and spend all your money. It’s hard to know when to quit because you get caught up in the business and it becomes this black hole that slowly consumes you until it’s just too late.
I know a guy who spent nearly $6k and up on his business, but most of it was pre-buying hundreds of products from himself to stay in his pyramid scheme (he was buying nutrition bars and pills). Now although most of his money was spent on the pyramid scheme, he still spent a good chunk on his investment in his web store that he had to pay monthly and yearly just to keep it up. My point is he got too caught up in the business that he didn’t realize he was actually spending more than how much he would actually earn in the end. Today, he doesn’t do that pyramid scheme anymore and after 3 years of this, he finally realized it was time to quit.
A Final Word
My advice for you is to stick to your website and ask for help when needed, and to follow the successful people in your niche or business. When it comes to making money from your blog, remember that it most likely will take time (upwards to a few years), before you actually see any results.
That’s why I made this blog and podcast, to show you what I’m doing right (and what I’m doing wrong), so that you can learn from my mistakes and achievements for your own good.
By the way, if you haven’t checked out my Monthly Website Reports, go ahead and do that. Every month I share with you my goals, achievements, mishaps and financial earnings (which are little to non right now). But this is my opportunity to show you what an average person like me (even with my website skills), goes through while trying to maintain a website about improving other people’s website, and at the same time monetize it. It’s not easy, but I’m chipping away at it, even with my full time “real” job every single day.
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