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Some people run away from the phrase, “invest money in your website” and think that websites are cheap. I once knew a guy who thought websites were free and you didn’t have to market or promote it. Hence, he wanted free website from me and he wanted it done in a week! oh my gosh, people.
This blog post and podcast is dedicated to showing you how to spread the workload around you, so that you can focus more on what you do best. It’s all about investing money on things you don’t want to do. Kind of like outsourcing.
Now a days you can literally get a website for free. I keep seeing this Facebook sponsored ad for WIX, where there’s a terribly cliche pic of a whole bunch of people holding a sign of WIX. Yup, there’s your free website!
However, if you were a professional of any sort, you’d stay far away from those free website builders because you’d know the value of what a real website can bring to you and your business. Investing money on your website is a wise choice.
Why Investing is Good
Investing is good because you’re essentially putting money into something that could potentially bring you even more money. Just like how you would invest in a home, you would hope to sell it for more in the future (especially if you re-modeled it). Or if you invest in stocks, you’d definitely hope to get your money back and way more, right!
With a website, it’s the same idea. Investing in it will give you a better chance at bringing up its value, and potentially netting you cash in the future.
But it’s not a guarantee! Just because you invest, doesn’t mean you’ll get it back, so be smart.
When to Invest?
When do you know you should invest? You should invest in your website when you think and hope to gain money from it in the future. Or maybe not even money, but you’re hoping to gain something from it that will help you in some way. Investing in something gives it more meaning and value.
How Much is a Website?
This is a very easy question to answer. Can you guess how much a website costs? Ever since I started making websites for a living, this was the number 1 question people asked, and they usually asked it first before even mentioning what kind of website they needed. Simply put, they just wanted to know how much a website cost roughly, so they can make a budget for themselves.
But the cost of the website is not really dependent on how many pages it has, or how complex it is. The cost of a website is merely…
how much money you want to spend on it! (that’s the answer)
A website costs however much money you have to spend on it. It’s as simple as that.
If you have a few thousand to spend on a website, that’s how much your website will cost. You could hire an agency to conceptualize, design, develop and QA test your website, and then you could launch it with a marketing agency that could promote the hell out of it.
If you’re broke or just have a $50 bill for your website, that’s how much your website costs. You could probably find a friend to do your website for you, or learn yourself. You could buy a premium WordPress Theme from Themeforest, and be done with it!
No matter how much money you want to spend, that’s how much your website will cost you. Only problem is finding someone who will do it for that price!
What Should I Invest in?
Depending on what kind of budget you have for your website, there’s a few things that are nice-to-haves, and then there’s things that you must have. But it all depends on what you think is important for you and your business.
- Invest in Content Creators: For those who have the dough, but don’t have the time or skills. You can hire someone to write blog posts for you, edit and spell check, translations, and even literally log into your website and post the blog for you!
- Invest in Web Designers: For those of you who want a nice looking website (that’s all of us)
- Invest in Web Developers: To actually build your website, or at least fix it up when you need it most.
- Invest in a Programmer: To develop apps for you and other programs.
- Invest in Promoting and Marketing: So you can get the word out about your business and website.
- Invest in a Virtual Assistant: To do things you don’t like doing, like sending and reading emails.
- Invest in Graphic Designers: To create business cards, logos and other things for you.
- Invest in a Video and Motion Graphics: To create stunning video intros for promotional purposes.
- Invest in a Consultant: To guide you and give you business and web advice.
- Invest in Music and Audio: To get some tunes or audio engineering.
- Invest in time: To learn how to code your own website.
Where to Invest?
There’s obviously tons of places to go where you can invest in your own website and business. First off you can go to people you know and see if they recommend anyone. But the web is a great place to look at when you need help, too.
- Fiverr: (Only $5) My #1 go to place to find people to do things for me, like my podcast intro!
- Fourerr: http://www.fourerr.com
- Elance: https://www.elance.com/
- Odesk: https://www.odesk.com/
- Freelancer: http://www.freelancer.com/
- Bestjobs: (Philippines) http://www.bestjobs.ph/
- Virtual Staff Finder: (Philippines) http://www.virtualstafffinder.com/
- Virtual Assistant Board: http://virtualassistantboard.com/
These are just a few places to go, and to be quite honest with you, I’ve personally only used Fiverr so far. But Bestjobs, Virtual Staff Finder and Virtual Assistant Board are places to find good virtual assistants which I learned from Pat Flynn.
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